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About Start.io (formerly StartApp)

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Start.io is a software development kit (SDK) and advertising bid stream provider. As an exhaust of its core operations, the firm collects metadata outputs on mobile devices, including connected telco operators, mobile app installs and geolocation.

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[{"title":"Mobile device data","url":"https://neudata.co/datasets/mobile-app-data-3","publication_flag":null}]

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Founded

1st December 2010

Company history

Start.io was founded by Gil Dudkiewicz and Ran Avidan. The firm’s initial business involved embedding its proprietary SDK in mobile applications to offer mobile media space to advertisers. In recent years, the group has developed its data and insights offerings to monetise the data collected as an exhaust of its core advertising services – Start.io claims this has proven to be a more profitable line of business. In January 2021, the business rebranded from StartApp to Start.io.

Office locations

New York (HQ), India, Shanghai, Beijing, Israel, Kiev

Number of employees

160

Sources of funding

Start.io has raised a total of $4.3m over the course of three funding rounds – the most recent being led by Scale-Up Venture Capital in March 2015.

Contact name

John Smith

Contact role

Analyst