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Standard Media Index (acquired by Guideline)

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About Standard Media Index (acquired by Guideline)

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Standard Media Index provides insights and market intelligence to inform media purchasing and placement. The company was acquired by Guideline in 2022. The dataset can be found on the Guideline profile.

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Founded

2020

Company history

Sue Fennessy and Jane Schulze founded Standard Media Index in 2009 in order to aide media agencies that did not have the correct resources to aggregate and structure data. The firm moved to New York to better target clients in across and array of industries.

Office locations

New York

Number of employees

51-100

Sources of funding

Guideline, formerly Standard Media Index, is backed by private equity firm GTCR.

Contact name

John Smith

Contact role

Analyst