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About Souche

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Zhejiang Dasouche Software Technology Co. (or “Souche”) offers SaaS products and data services for car dealerships, including 9.5k 4S shops, 80k level-2 car dealerships, and 65k+ seco2nd-hand car dealers. The firm also offers plus digital solutions for a handful of car manufacturers in China. The founder and actual owners of Zhejiang Dasouche Software Technology Co co-owned 40+ other Chinese corporate entities whose names or business are related towith “Souche”. The firm claims to haveit has received $1.2bn investment from Ant Finance, 5Y Capital, Warburg Pincus, Primavera Capital, as of August 2018.

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Founded
July 2018
Company history
• November 2012 – Mr. Hongjun Yao, founding members of Car Inc., sets up Souche.com in Beijing • May -& September 2013 – Souche .coreceivesm completed A and &B-round funding investment of $20.4 million • May 2014 – the Souche team launched its first SaaS product, Cheniu app (“Car Bull” in English), which is designed for seco2nd-hand car agents and small and medium-sized car dealers in China • May 2015 – theSouche team launches another SaaS product, Dafengche (“Big Pinwheel” in English), designed for seco2nd-hand car dealers • November 2016 – the Souche team completes C-round funding of $100m and launches a car-buyer-oriented online shopping service “Tangeche” ((“Flip a Car” in English)) • 2017 – the Souche team receives funding of $515m. In November and December respectively, the firm acquires Che169.com, a new car supply information site, and Wuhan THYJ Digital Business Co., the operator of C2B Automobile Customization Online Platform,as well as “Buleikesuo” (BreakThrough Technology), a Shanghai-based ERP service provider for car dealers. • April 2018 – Souche acquires “Cheyipai.com,” a B2B seco2nd-hand transaction platform., • August 2018 – Souche becomes the strategic investor of ERP service provider Kingdee Auto Network and invested in Iiyunche.com, a digital logistics and warehousing solution provider for the automobile supply chain industry • March 2019 – Souche establishes a partnership with Taobao’s seco2nd-hand car channel • April 2019 – The firmIt launches a brand “Souche Expert Pick” for the second2nd-hand car transaction market. • May 2020 – Souche partners with Geely Auto to build an online direct sale platform for automobiles • June 2020 – Souche acquires Beijing Yunyang Information Technology, the operator of Young Cloud, a SaaS and +PaaS platform designed for automobile retailers. • October 2020 – Souche launches a new car factory-to-consumer direct sales brand, “Wow Car.” • January 2021 – Souche launches a membership-based car owners service, “24 Car Manager.”
Office locations
Hangzhou, Guangzhou
Number of employees
900
Sources of funding
Self- funded by the founders with venture capital investments. The firm claims to have received $1.2bn investment from Ant Finance, 5Y Capital, Warburg Pincus, Primavera Capital, as of August 2018.
Contact name
John Smith
Contact role
Analyst