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About Nielsen Sports

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Nielsen Sports is a subdivision of Nielsen, responsible for monitoring sport sponsorships and sport media deals. Nielsen is one of the world’s largest market research firms, operating across FMCG retail, television audience, and audio audience measurement.

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Founded

24th August 1923

Company history

Nielsen was founded in 1923, selling engineering performance surveys. In 1932, the firm began a retail index to track food and drug purchases. Over the course of nearly a century, Nielsen have become one of the world’s most well-recognised market research agencies, monitoring advertising, purchase intent, and market share across several industries.

Office locations

Headquartered in New York with operations in over 100 countries

Number of employees

44k

Sources of funding

The Nielsen Company listed on the New York Stock Exchange under the ticker NLSN.US in 2011 and raised $1.8 billion during its IPO. It is currently a component of the S&P 500.

Contact name

John Smith

Contact role

Analyst