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About Konnecto

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Konnecto uses clickstream data to provide path-to-purchase analysis for brands. The group cleans the data in-house to provide its clients with clear signals and common pathways brands and competitors use to maximise online conversions.

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[{"title":"Consumer path-to-purchase insights","url":"https://neudata.co/datasets/path-to-purchase-clickstream-data","publication_flag":null}]

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[{"title":"2023 in review: Cards, clickstream and the rise of LLMs","image":"https://neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdEJLIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--6b8fdfe6d9857f116c10993ca3bdcd26c77aab0c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/behnam-norouzi-f_Bo19fq4Oc-unsplash.jpg","url":"https://neudata.co/intelligence/2023-in-review-cards-clickstream-and-the-rise-of-llms","publication_date":"2024-01-03","category":"Intelligence"},{"title":"Exploring value creation with alternative data in PE","image":"https://neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBckJLIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--58a0ae17dfd86f4ba1b227ae01804b9c14f2bd44/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZzBNREFHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--7ae9fca008c09185b871bf2fe86c179a519caa00/chris-liverani-dBI_My696Rk-unsplash1.jpg","url":"https://neudata.co/intelligence/exploring-value-creation-with-alternative-data-in-pe","publication_date":"2023-11-29","category":"Intelligence"},{"title":"The clickstream data landscape in 2023","image":"https://neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBbWhMIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--db66ae419550cd489dbc55a51629b6baf05008d9/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/pexels-maria-stewart-3946013.jpg","url":"https://neudata.co/intelligence/the-clickstream-data-landscape-in-2023","publication_date":"2023-07-26","category":"Intelligence"},{"title":"Advertising in a new era","image":"https://neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBblZKIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--39eb6f269cf37a10b5b29141d337d24f9230cd5c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/intel-1.png","url":"https://neudata.co/intelligence/advertising-in-a-new-era","publication_date":"2022-10-05","category":"Intelligence"},{"title":"Clickstream data revisited","image":"https://neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBc2hMIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--15a723fcf8953437e8ed1aa42deb7afee9a995f8/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/umberto-deb2EnbWPr8-unsplash.jpg","url":"https://neudata.co/intelligence/clickstream-data-revisited","publication_date":"2021-09-07","category":"Intelligence"},{"title":"Jumpshot is dead. Long live clickstream.","image":"https://neudata.co/rails/active_storage/representations/proxy/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBc1pMIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--e87b0b5413b3ab5f8454df8143d6d694a100afac/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJY0c1bkJqb0dSVlE2QzNKbGMybDZaVWtpRERZd01IZ3pNVEVHT3daVSIsImV4cCI6bnVsbCwicHVyIjoidmFyaWF0aW9uIn19--b55e821fff1fb6a5277a641f9807539f25cc39cc/carlos-muza-hpjSkU2UYSU-unsplash.jpg","url":"https://neudata.co/intelligence/jumpshot-is-dead-long-live-clickstream","publication_date":"2020-09-10","category":"Intelligence"}]

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Founded

2018

Company history

Konnecto was founded to provide granular path-to-purchase insights and competitive intelligence to brands worldwide. The group has rapidly expanded its panel and offering since raising funding.

Office locations

Tel Aviv, New York

Number of employees

30-40

Sources of funding

• June 2022: $21m Series A funding led by PeakSpan Capital • November 2020: $3.5m seed round led by TPY Capital Konnecto raised an additional four rounds for an undisclosed amount before its Series A.

Contact name

John Smith

Contact role

Analyst